The Ignition Project

Olivia Anderson


Your Business & website details…

My daily must do’s….

As I only have a couple of school days to focus on my businesses, I get up very early (before my 4 boys!) and get some essential household chores done.

I am a habitual list writer to so I never trust my brain anymore….so I quick check of the to do list (normally with an adjustment according to me new priorities) & I feel ready to conquer the day.

Something on your bucket list…

I would love to spend a week at Necker Island with Richard Branson & his gang. It has everything I love in one spot – sun, fun and cocktails, as well as the opportunity to learn from one of this generations most inspiring.

Recipe for success – Your 3 main ingredients?

1. Positivity and the ability to just pick yourself up and keep moving forward. You need to learn from mistakes but not dwell on them. Always look forwards.

2. Back yourself and surround yourself with people who only have your best interests at heart. If you’re lacking confidence, you need a tribe to keep pushing you forwards.

3. Keep going and keep going for longer than you think. Don’t compare yourself to others, especially those who have been in business for a lot longer. If you truly believe in what you’re doing, success will come, but perhaps not over night.

Your personal indulgence or obsession?

No obsessions for me but since having so many children, an indulgence is definitely quality time with adults. That may be a great coffee chat with a girlfriend, or a night out. Even though you regret it the next morning you need to nourish your soul with great friends.

What’s the best piece of advice you have ever received?

Fake it until you make it.

Throughout my life in business and through Shane, I have been lucky to meet a lot of people who run large businesses, are very famous and/or people look up to in some way. Most of them have been amazing, but there have also been many who I have found quite uninspiring. I have a feeling that most people are just ‘winging it’ a lot of the time. So while I definitely don’t like anything FAKE, it is more the notion to back yourself and your abilities and just keep moving forwards.

Your game changing moment?

Only this year I launched two businesses – Twincredible Feeding Pillows and Flat Out Mum. So…for those, there has been no game changing moment yet but I am looking forward to it!

Books on your nightstand?

Steve Biddolph – Raising Boys is a constant. I bought it when I had one child and now I have four boys, I refer to parts of it often.

I have just started reading Kate Christie’s book TiME as I recently heard her speak and she claims it will help busy women find 30 hours of lost time a month!

Biggest myth about success busted…

In my own businesses it is still very early days so I wouldn’t call them successful just yet, but I do know that there is a lot of sacrifice involved to be successful at anything. I give up parts of my social life and “me time” to work on my idea’s. People only look at the end product and don’t see how much goes into success of any kind. It’s a different mindset and you can’t focus on what you’re missing out on. If you truly love what you’re doing, it doesn’t feel like a sacrifice, you just can’t stop thinking of more idea’s!

A secret about your journey to share…

I write a blog about my life and my experiences so there aren’t many secrets! I guess people who don’t know my background and only know me from Flat Out Mum don’t realise I worked in advertising and marketing for almost 20 years before I started this, so I had a little head start. Things haven’t just “landed in my lap” I have made them happen. There is no easy road no matter how many great people and opportunities you are surrounded with.

Can’t live without make up/beauty products…

I rarely wear make-up and my hair is most often in a pony tail, so I love a professional blow dry and a regular microdermabrasion facial. As I’ve got older I’ve discovered a silk pillow to lesson ‘pillow face’ in the mornings and help promote good hair days.

A strength of mine…

I never stop. I barely sit down, (unless it’s at the computer or lying on a sun-bed on holidays). That means I get a lot done each day and with the help of coffee can still be productive on little sleep.

I always avoid…

People who drain your energy. I am very much a ‘glass half full’ type of person and it annoys me when people don’t try to look for the positive in things and soldier on.

Fav Insta/Twitter account you follow?

I love Instagram the most of all social media. I have discovered so many amazing Mumpreneur’s doing things, creating things & sprinkling positivity through cyberspace. The internet trolls get a lot of publicity, but there is also an entire underbelly of like minded women in business who are encouraging each other through this journey. Most of us never meet in person but we are there for each other and it’s awesome.

What advice would you tell your 18 year old self…

Move mountains to go and work in New York City. No other regrets