The Ignition Project

Jane Martino

Jane Martino is a woman on a mission – to have as much positive impact in this world that she can. She would be one of those women who you would probably exclaim ‘I don’t know how she does it’ (but don’t – because we are about to show you), with multiple amazing businesses (@smilingmind, @shoutforgood, @martinogroup ) in various stages of growth and three small children. She started her first business @undertow media) at 26 and believes that being brave, doing the hard yards and being inspired are all important success factors.

My daily must do’s….


Walk the dogs

Create a to do list

Kiss my family

Smile at strangers

Grab a coffee (or soy chai if I am already moving at a million miles an hour)

Most used phone app…

Smiling Mind

Melbourne Football Club/ AFL

Something on your bucket list…

Some time living in Byron Bay and some time with all my immediate family travelling around the world

Can’t live without make up/beauty products…

Rosehip Oil and Paw Paw (it fixes everything!) – that’s pretty much it, I like to keep things pretty simple

A strength of mine…

Being approachable and positive – and just trying new things or moving ahead with projects that I believe in.

I always avoid…

Working with people with a negative attitude and values that are not aligned with mine. And eating Hot Dogs.

Fav Insta/Twitter account you follow…

No one! I tend to curate my own news/ online and influencer experience via channels that I love, know and trust like Start Up Smart, Inc., TED, Tech Crunch, Huff Post, The Guardian, Show & Tell and The Design Files

What advice would you tell your 18 year old self…

Start meditating now rather than 10 years down the track. Just keep being true to yourself, it will work for you (most of the time)

Recipe for success – Your 3 main ingredients?

  1. Hard work
  2. Persistence
  3. Passion

Your personal indulgence or obsession?

I am obsessed with most things, all good entrepreneurs I know and am friends with have elements of obsessive compulsive disorder I am convinced of that! I generally try to make my obsessions as healthy as I can – exercise, meditation, time with the kids, writing, reading, coming up with new business ideas….probably the one that might not be so healthy is my deep appreciation for red wine 😉

What’s the best piece of advice you have ever received?

Don’t let anyone tell you how to run your business. This was when I first had my PR agency and I reflect back and love it. At the time I was very young and probably did not have all the experience necessary to be calling some of the shots I was – but I was doing it anyway and doing it my way. This person confirmed I was on the right path – and was not saying not to take advice or listen to feedback but more not to let people who did not believe in me or the business or my dream, control the direction of the business. It was gold.

Your game changing moment?

Taking capital to develop and grow Shout. I had always self funded everything and if a project failed it only affected me – the opportunity to have others contribute to and participate in the business financially was a wonderful advantage and opportunity but was also something it took me a long time to be comfortable with. However, it forced me to really grow and develop as a leader and business person, and was great for the business. Like all things that initially challenge us, they are usually the largest opportunities for growth and development!

Books on your nightstand?

Tuesdays with Morrie by Mitch Albom

#BOSSGIRL by Sophie Amorosa

Ouliers by Malcolm Gladwell

Biggest myth about success busted…

Success is how you feel about yourself. How content you feel in your life and how connected you are with those around you. If you do not have positive connections with yourself and others, you can have all the appearance of success (physical and material) but it won’t be real.

A secret about my journey to share…

I don’t think I really have one, except that as long as you realise you know very little and stay willing to learn and keep your eyes, ears and heart wide open – it will be a really wild (and very positive) ride.