The Ignition Project

Emily Beaton


Your social & Business details



My daily must do’s….

Exercise. Meditate. Admin. COFFEE.

Something on your bucket list…

I’m not actually a Bucket List kind of girl. But I would definitely love to start a family one day.

Can’t live without make up/beauty products…

So hard to narrow down. I am OBSESSED with make up. Let’s go with Nars Laguna Bronzer, Kevin Aucoin Eyebrow pencil in Brunette and Tom Ford Lipstickin Flamingo.

A strength of mine…

Positivity. I love finding the best in every situation, and it makes me so much happier.

I always avoid…

Negative people.

Fav Insta/Twitter account you follow?

I really love @melissaambrosini , @stephanie_somebody and @lovesomethin

What advice would you tell your 18 year old self…

Follow your instinct. Be yourself. Trust yourself. Don’t take yourself too seriously. Don’t get so drunk!

Recipe for success – Your 3 main ingredients?

Listen to your gut, back yourself, have a clear ‘why’.

Your personal indulgence or obsession?

Food! I love going out for brunch and am a sucker for ‘healthy’ raw treats.

What’s the best piece of advice you have ever received?

My Mum loves dishing out advice and generally has a new nugget of wisdom for me everyday. The best is probably: If you want something, you have to give it first. I .e. if you want love, give love. If you want happiness, be happy. If you want wealth, give to others.

Your game changing moment?

Having dinner with girlfriends (we now call it ‘the intervention’) where they sat me down and told me I had to start Cleverhand. With their support I gained the confidence to put myself out there. I haven’t looked back!

Books on your nightstand?

I’m a self-help junkie! My favourite is ‘You Can Heal Your Life’ by Louise Hay.

Biggest myth about success busted…

You become happy when you’re successful. Being happy is what makes you successful.

A secret about your journey to share…

Once I made the decision to do start my business, amazing things started happening, almost serendipitously. I met beautiful supportive people, amazing businesses contacted me and things evolved almost effortlessly.